Benoît Rouleau is a web developer with a particular interest in user experience. He prides himself in creating stunning, responsive websites for his clientele and reached out to me interested in creating an approachable design system for his rebrand, benface. The logo design works with the brackets which are often used in the styling of websites on the backend code, CSS. To become personable and reference the fact that it is not a corporation, but an individual, we felt displaying a face would work best. The tongue being represented by the letter 'b' to stand for benface felt like a clever, and approachable decision.