The new logo design received a positive response from the helicopter company and its clients. It effectively represented their services and the beauty of the island, making it easily recognizable and memorable. The new logo was utilized for merchandise and other promotional materials, strengthening the company's brand identity. The hand-drawn style of the logo provided a personal touch that resonated with the company's mission of providing personalized services to their clients. At the end they decided they weren't ready to implement the branding strategy.