SolarFuel is a pioneering protein brand, with a design ethos rooted in the grandeur of space exploration and the power of exceptional physical strength. Our agency has taken a bold step away from the conventional approach of protein branding. By infusing pop art style graphics with streamlined design elements, we've established a cohesive and dynamic identity for SolarFuel.
Project overview
SolarFuel, a pioneering protein brand, sought to create a distinctive brand identity rooted in space exploration and physical strength. Our agency moved away from conventional protein branding by incorporating pop art style graphics and streamlined design elements to establish a cohesive and dynamic identity
Project execution
We identified a unique positioning for SolarFuel, basing the design ethos on space exploration and physical strength. We developed pop art style graphics with streamlined elements and a rich palette of diverse hues to complement the space-themed flavors. These design elements were cohesively applied across all brand touchpoints, including packaging, promotional materials, and digital assets. After gathering and incorporating feedback from stakeholders and target consumers, we launched the new brand identity across all channels and monitored its performance. The result is a bold, innovative brand that communicates SolarFuel's adventurous spirit and space-themed flavors, setting it apart in the protein market.
Project gallery
Discover our work with SolarFuel, a pioneering protein brand inspired by the grandeur of space exploration. We combined pop art style graphics with streamlined design elements to create a dynamic identity. The rich palette of diverse hues complements the space-themed flavors, capturing the essence of adventure and innovation. Explore the gallery to see how we brought this unique brand to life and established SolarFuel as a standout in the protein market.
